VENUE: Shoreditch House
EVENT DATE: October 2007
NUMBER OF GUESTS: 200

Marlboro, being one of the world's signature brands, sees its market position of being high on its agenda.

The event was to launch the new Silver product to members of the bar, club & restaurant industries in order to get a buzz among these trend setters.

The event's location had to attract this audience to make sure they were there, which naturally led us to London's must be seen at venue, Shoreditch House.

An exceptional invitation was created to extend the appeal, made from a silver metallic card with embossed lettering complete with an illustrated reverse depicting the pool setting.

The unique roof terrace with 16m pool set the perfect LA mood. Shoreditch house provided exceptional cocktails and a delectable selection of canapés in their unique style; the service staff where praised by all for the friendly and informal manner that perfectly matched to the mood of the evening.

The venue was subtly enhanced with silver lame draping and crisp blue LED lighting. The Marlboro chevron was created both on the pool in the form of a custom mirror float and projected across the venue using gobos.

A 1.5m high ice-sculpture of the box was revealed by the MD as the stunning Marlboro girls complete with their shiny silver dresses handed out the product to guests.